Marjorie Peterson "GREENWICH VILLAGE FOLLIES" You are My Rain-Beau 1922 Postcard

Description

This is a rare unused advertising postcard featuring
MARJORIE PETERSON, who introduced the song, "You are My Rain Beau" in
the
Original Broadway production of the Fourth Annual Revusical Comedy "THE GREENWICH VILLAGE FOLLIES" at New York's Sam S. Shubert Theatre. (The production opened September 12th, 1922 and ran for 209 performances.) ..... The Greenwich Village Theatre was located between Christopher Street and West Fourth Street across from Sheridan Square. The theater opened as a neighborhood playhouse in November of 1917 and was built by Maguerite Abbott Barker. The first shows were so good that they attracted uptown audiences downtown in droves. The one thing responsible for putting the theater on the map was "THE GREENWICH VILLAGE FOLLIES", a "Revusical Comedy of New York's Latin Quarter", invented and produced for the stage by JOHN MURRAY ANDERSON. In these Pre and Post World War One days, the lavish Broadway playhouses competed with more and more money to stage the biggest and most dazzling shows. Murray had no money, but all the talent he needed to create the very concept of the intimate revue of New York City. The first "Follies" of Greenwich Village opened in July of 1919. It wasn't long before a "Sold Out" sign hung in the box office window. After a six week run the show moved uptown to Broadway, which no other Village production had ever managed to do before. A second "Follies" was spun by Anderson for the 1920 season, and like the first, it also moved to a Broadway house. From then on the "Follies" became a Broadway only production and renewed itself annually throughout the 1920's. (Reprinted in part from the Greenwich Village Gazette website) ..... The Fourth Edition featured an Overture Curtain designed by REGINALD MARSH, costumes designed by ERTE, among others and the cast included GEORGE CHRISTIE, GRACE KAY WHITE, CARL RANDALL, JULIA SILVERS, JOSEPHINE MacNICOL, DINARZADE, GEORGE RASELY, AZEADA, RUTH CONLEY, LUCILA MENDEZ, DORIS GREEN, ULA SHARON, MARJORIE PETERSON (Broadway debut), FRANKIE HEATH, JOHN E. HAZZARD, JOHN SHEEHAN, BERT SAVOY, JAY BRENNAN, LUCILLE CHALFANT, ALEXANDER YAKOVLEFF, PAUL K. HERBERT, JEANNE LaMONTE, AMUND SJOVIK, DOROTHY ARNOLD, HARRIET GIMBEL, MADGE NORTH, MICHEL SCIAPIRO and ALFRED NEWMAN ..... CREDITS: Music by LOUIS A. HIRSCH; Book by GEORGE V. HOBART; Lyrics by IRVING CAESAR and JOHN MURRAY ANDERSON; Incidental Music arranged by ALFRED NEWMAN; Scenery designed by Mrs. INGEBORG HANSELL, CLEON THROCKMORTON, HOWARD GREER, BLANDING SLOAN and ALICE O'NEILL; Costumes designed by ERTE, Mrs. INGEBORG HANSELL, HOWARD GREER, EARLE PAYNE FRANKE, E. AMIES and ALICE O'NEILL; Overture Curtain designed by REGINALD MARSH; Ballets and Incidental Dances arranged by CARL RANDALL and ALEXANDER YAKOVLEFF; Production Devised and Staged by JOHN MURRAY ANDERSON; Produced by THE BOHEMIANS, INC.
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DETAILS: The unused postcard measures 5 3/8" X 3 1/4" inches and includes a photo of the "Sweetheart Lane" scene on the front and promotional text on the correspondence side ..... CONDITION: With the exception of minor edge wear, this rare postcard is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.